Van Heusen Style Studio
Client :
Van Heusen Style Studio
January 22, 2025
Located in Bangalore, the Van Heusen "Style Studio" Experience Center is a pioneering retail space designed to elevate the fashion shopping experience. Central to the studio is its cutting-edge Virtual Try-On technology, allowing customers to virtually model garments before making a purchase.
The trial rooms are equipped with dynamic lighting controls to simulate various settings, enhancing the fit and feel of each outfit.
Additionally, shoppers can scan any product's barcode to visualize it on a screen, streamlining the selection process.
This project redefines fashion retail by merging technology with personalization, creating an immersive and efficient shopping experience.