BMW's 6-Series Gran Coupé launch featured an immersive experiential kit for retail environments. 

The setup included backdrop visuals, a car platform, and interactive podiums, each highlighting key aspects of the vehicle. 

Embedded with touch and proximity-sensing technology, these podiums responded to customer presence with brief visual messages, showcasing the 6-Series’ core values: Design, Technology, Performance, Aesthetics, and Comfort. 

This innovative approach allowed customers to explore and visualize the car’s features, blending luxury with cutting-edge interactivity to enhance the BMW brand experience.