The inaugural Asian Paints Experience Centre in Delhi marks a groundbreaking shift in the paint-buying journey. This innovative store introduces RFID-enabled cards that allow users to effortlessly save and track their color selections as they explore the space. The experience is further enhanced by advanced 3D and 2D visualizers, enabling customers to virtually preview their chosen colors and textures in realistic settings. 

With a focus on tactile interactions and physical swatchbooks, customers engage deeply with textures and finishes. At the end of their visit, all chosen colors are compiled into a personalized, printed portfolio complete with the user's photo on the cover. This project not only redefines how consumers select paint but also enhances their overall shopping experience with a touch of personalization and cutting-edge technology.