The Rise of Minimalism
The Rise of Minimalism

Shifting Realities

Hasan Ismail Siddiqi

1/24/24

What I’ve Learned From Working at the Edge of Real-Time 3D & AI

The Rise of Minimalism
The Rise of Minimalism
The Rise of Minimalism

Grounded Beginnings – Learning What Matters Most

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Some of my earliest lessons in interactive 3D didn’t come from glossy virtual sets or flashy demos. They came from places where the stakes were real.


When we built a VR training module for Indian Oil, the aim was clear: teach employees how to use a remote-controlled fire extinguisher in hazardous environments. I had to figure out how to make the interaction feel intuitive for someone who may never have used VR before. Through that process, I learned how crucial thoughtful user experience design is in immersive training—how even a simple interface can reduce hesitation and build confidence. It was also my first deep dive into building responsive particle systems, which, up to that point, had only existed for me as visual effects in games.


The next project—developed with DRDO during the height of the pandemic—was a virtual reality dental surgery simulation. Remote education had stalled, and this tool was meant to bridge that gap. Here, I learned how to structure tasks into sequences, how to build quest-like flows, and how to keep performance in check for lightweight deployment. Beyond the technicals, this project showed me how real-time 3D can help democratize access to education when physical presence is no longer possible.

The Rise of Minimalism
The Rise of Minimalism
The Rise of Minimalism

From Tools to Storytelling – Exploring Emotion Through Interaction

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After laying that groundwork, I found myself in new territory—less about training, more about experience.

When we created a car configurator in Unreal Engine, I had to learn how to build UI systems that responded fluidly in real time, all streamed from the cloud. This project opened my eyes to the potential of pixel streaming—how it can remove the hardware barrier and bring high-fidelity visualization to anyone with a browser. That was the moment I started thinking of real-time 3D not just as a development challenge, but as a bridge to accessibility.


The Chokola AR filters came shortly after. It was my first project with Spark AR Studio, and I had to understand how mobile AR works under the hood—how shaders behave, how tracking is managed, and how gesture recognition differs from body pose. Spark’s constraints forced me to learn optimization techniques I hadn’t considered before. And in doing so, I saw how even simple, playful experiences can make a brand feel personal.


Then came Creatures United. We needed to bring extinct animal avatars to life using only audio files that arrived a day before launch. That challenge pushed me to explore tools for audio-driven animation—creating automated facial and body motion from voice recordings. I didn’t just learn a pipeline; I witnessed how AI could save us hours of manual animation while still delivering expressive performances. That’s when it became clear: storytelling was no longer limited by timelines, only imagination.


In Power of Imagination, we aimed to shoot a film across multiple virtual locations—in just two days. I had to understand how to build real-time collaborative pipelines in Unreal Engine using Perforce and multi-user editing. I also learned how to synchronize nDisplay rendering with camera tracking, lens metadata, and physical hardware. What struck me most wasn’t just the complexity—it was how all these moving pieces could work in unison to support the creative process.


That lesson echoed in the music video we made with Komorebi. Her album’s comic book world became the canvas, and virtual production let us paint it into reality. Here, I learned how much power lies in blending the practical with the surreal. How a live-action shoot can live comfortably inside a CG dream—and how virtual production allows artists to iterate and visualize in ways traditional filmmaking never could.


And then there was Tsoma—a full-circle moment in a way. It was a small, self-initiated music video that used AI tools like ComfyUI and Stable Diffusion 1.5. I learned to sculpt visuals from prompts, to generate movement from audio, and to blur the lines between simulation and abstraction. In some scenes, I used Unreal to rough out geometry and animate particle systems in sync with the music. It was a poetic experiment—a tribute to how far generative tools had come and where they were going.


The Rise of Minimalism
The Rise of Minimalism
The Rise of Minimalism

Looking Forward: The World is Still Loading

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Each project taught me something new: how to think spatially, how to collaborate with machines, how to shape experience through interaction. But perhaps the biggest lesson of all has been this: real-time 3D isn’t a destination—it’s an evolving language.

The tools we use today will change tomorrow. AI will continue to shorten production cycles. Hardware will become more invisible. And interaction will feel more natural, even ambient. But what won’t change is the need to create meaning—whether through a training module, a product showcase, or a surreal music video.

We’re standing at the edge of a world still loading—full of potential, full of questions. And I’m excited to keep building it, one frame at a time.

BLENDING
BLENDING
BLENDING
CREATIVITY
CREATIVITY
CREATIVITY
Into Masterpieces

Have a project in mind? Get in touch with us today and let’s transform your vision into a digital experience that stands out.

BLENDING
BLENDING
BLENDING
CREATIVITY
CREATIVITY
CREATIVITY
Into Masterpieces

Have a project in mind? Get in touch with us today and let’s transform your vision into a digital experience that stands out.

BLENDING
BLENDING
BLENDING
CREATIVITY
CREATIVITY
CREATIVITY
Into Masterpieces

Have a project in mind? Get in touch with us today and let’s transform your vision into a digital experience that stands out.