EVENTS: Turning Curiosity Into Connection
Mustafa Aleem Siddiqi
1/23/24
A behind-the-scenes look at how we use interactive technology to transform events into unforgettable, emotionally resonant brand experiences.
We Don’t Just Show. We Make You Feel.
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At every event we create, our mission is simple: don’t just show the product—let people feel it. Let them play with it, question it, laugh with it, and maybe even walk away a little inspired.
We live in an age where audiences swipe faster than they blink, and attention is earned—not given. So we ask ourselves: What if a camera wasn’t just displayed, but danced with light in your hands? What if a car didn’t sit still but told its own story in bursts of animated light? What if the floor itself could come alive under your feet?
That’s the world we strive to build every time we bring interactive technology into an event space. Technology isn’t the star. People are. Tech is the magic beneath the stage—silent but transformative—turning on when someone reaches, moves, wonders.
We Build Wonder—One Interaction at a Time
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We remember the moment a father and daughter spun our digital Wheel of Fortune at the Canon Experience Zone in Sharjah. She waved her hand, a prize popped up on screen, and they burst into laughter. That wasn’t just gesture control—it was shared joy, facilitated by technology we tucked neatly behind the curtain.
In another corner, someone snapped a photo against our green screen, watching in real time as we dropped them into scenes of adventure and artistry. A tap on the tablet, and moments later, a glossy print slipped into their hands. The memory became tangible. That's when we knew: sometimes the most powerful tech is invisible—it simply delivers delight.
When MagicBricks wanted to reimagine how people shop for homes, we built them a space where people could step into their dreams. Holographic buildings shimmered into view, interactive filters danced across multi-screens, and virtual tours let visitors glide through future living rooms. It wasn't real estate anymore—it was real escape.
And when Nissan asked us to help a car tell its own story, we turned steel and glass into a narrative. We mapped animations across the windows and windshield, synchronized visuals with sound, and invited users to sit inside while the car’s soul lit up around them. One guest said it felt like being inside a dream. Mission accomplished.
From Spectator to Co-Creator
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These moments don’t happen by accident. They’re designed—with intention, with heart, and with people in mind. Whether it’s a scissor lift lifting you three stories to dial the world’s largest phone (Sony Xperia Launch) or a custom slingshot that fires your selfie and message onto a glowing wall (Schneider Event), we build these moments so you don’t just observe—you participate.
We’ve used projection mapping to transform draped BMWs into kinetic sculptures of light. We’ve built Canon mannequins that respond to your touch, projecting product suggestions into your open hands. We’ve watched people hop from tile to tile on an interactive floor that lights up like a game board. And we’ve crafted virtual stores for TRONY that let people browse digital shelves like they were flipping through magic windows.
Each one of these experiences shares a core belief: people remember what they feel. Not just what they see.
Looking Ahead
So what’s next? Smarter tech, yes. More personalization, for sure. But our real goal? Making someone pause. Making them smile. Making them feel like they just saw something made just for them.
Because when tech fades into the background and all that’s left is connection—that’s when the magic happens.
And we’re just getting started.
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